Silver LPO Certification

Stand out in the AI era by mastering the strategies top brands use to drive visibility, engagement, and revenue at scale.

Master Local Search & Digital Engagement

Discover proven strategies to boost visibility, manage your brand’s reputation, and optimize customer engagement — all while staying relevant in the age of AI-driven discovery.

Stay Ahead of AI-Powered Search

AI is reshaping how customers discover local brands. LPO gives you the strategies to ensure your business shows up in AI-powered results—from Google SGE to ChatGPT.

Turn Online Searches into Offline Sales

LPO (Location Performance Optimization) helps convert digital visibility into real-world action and revenue. Learn how to drive calls, bookings, and in-store visits—so your brand doesn’t just appear in search, it delivers measurable business results.

What You’ll Learn

LPO Fundamentals

Understanding the four key pillars of Location Performance Optimization (LPO): Visibility, Reputation, Engagement, and Conversions.

Master the four pillars of Location Performance Optimization (LPO)

• Visibility: Optimize your business listings across Google, Apple, and other directories to improve local search rankings — and stay discoverable as AI transforms how customers search. • Reputation: Manage reviews at scale to build trust and improve conversion rates • Engagement: Learn how to drive real interaction via Google Q&A, social media, and SMS • Conversions: Turn digital traffic into real-world results like bookings, calls, and in-store visits

Bonus Insights

Real-world case studies, interactive exercises, and expert insights from top industry strategists, plus guidance on adapting to the rapid evolution of search and AI-driven consumer behavior.

Why Get LPO Certified?

AI is changing how customers search — and only marketers who master the next generation of Local SEO (LPO) will thrive. LPO Certification future-proofs your skillset where it matters most: at the intersection of AI-driven search, visibility, and revenue. Earn a globally-recognized LPO certification and showcase your expertise in local search, reputation management, and customer engagement. In just 60 minutes, earn your Silver LPO Certification and unlock: • A verified certificate to display on LinkedIn and your professional portfolio • Exclusive access to advanced courses & insider LPO strategies • A competitive edge for in-house marketing teams & agencies

This course is ideal for:

Multi-location brands & franchise marketers

managing multiple business listings and seeking scalable strategies.

SEO specialists & digital marketing professionals

who want to deepen their expertise in local search and location marketing.

Anyone curious about what’s next in AI search

and how to tie digital presence to local revenue impact.

Curriculum

6 Chapters · 26 Lessons

1
Module 1: Introduction to LPO
1. (Included in full purchase)
  Welcome and Course Overview
2. (Included in full purchase)
  What is LPO?
3. (Included in full purchase)
  Why is LPO Important?
4. (Included in full purchase)
  How AI Search is Changing Local Discovery
5. (Included in full purchase)
  Pillars of LPO
6. (Included in full purchase)
  Mastery Check #1
2
Module 2: Visibility in LPO
1. (Included in full purchase)
  Defining Good Visibility
2. (Included in full purchase)
  Improving Visibility
3. (Included in full purchase)
  Best Practices for Visibility
4. (Included in full purchase)
  LPO Success Story
5. (Included in full purchase)
  Mastery Check #2
3
Module 3: Reputation Fundamentals
1. (Included in full purchase)
  Why Online Reputation Matters
2. (Included in full purchase)
  Managing Your Online Reputation
3. (Included in full purchase)
  Generating More Positive Reviews
4. (Included in full purchase)
  Mastery Check #3
4
Module 4: Conversion Principles
1. (Included in full purchase)
  What is a Conversion in LPO?
2. (Included in full purchase)
  Why Conversion Optimization Matters
3. (Included in full purchase)
  Key Conversion Metrics to Track
4. (Included in full purchase)
  LPO Revenue Formula: Turning Clicks into Revenue
5. (Included in full purchase)
  Best Practices to Improve Conversions
6. (Included in full purchase)
  Mastery Check 4
5
Module 5: Engagement Basics
1. (Included in full purchase)
  Why Engagement Matters
2. (Included in full purchase)
  Best Practices for Real-Time Engagement
3. (Included in full purchase)
  Mastery Check 5
6
Module 6: Certification Recap
1. (Included in full purchase)
  Review and Key Takeaways
2. (Included in full purchase)
  Tell us what you think?

Start Your LPO Journey Today

Join Uberall Academy and become a certified leader in Location Performance Optimization. Gain the knowledge to implement LPO strategies that are vital to future-proofing your presence in local and emerging AI search algorithms. Start for free and turn local marketing into measurable growth.

Enroll Now for Free

Get Certified in Location Performance Optimization (LPO)