Understand GEO & AEO

Get clear on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), how they relate to traditional SEO, and where each fits into a modern search strategy.

Learn What Influences AI Recommendations

Explore the signals that can shape AI search visibility, including accurate business information, content, reviews, authority, citations, third-party sources, and structured data.

Build a GEO Strategy

Turn insights into action. Learn how to audit your current AI search presence, prioritize opportunities, and create a practical roadmap for improving visibility.

About the GEO Certification Course

By the end of the course, you’ll understand the fundamentals of GEO, AEO, and AI Search; know how to evaluate a brand’s AI visibility; recognize the signals that influence AI recommendations; identify optimization opportunities; and build a practical GEO roadmap. You’ll also earn your Uberall GEO Certification to demonstrate your knowledge of the rapidly evolving AI search landscape.

Who Should Get GEO Certified?

The certification is built for SEO, AEO, local search, digital marketing, content, brand, and agency professionals who want to understand where search is heading—and what to do about it. No previous GEO experience is required. Whether you manage a single brand, thousands of locations, or a portfolio of clients, you’ll leave with a framework you can put to work.

Curriculum

5 Chapters · 22 Lessons

    1. (Included in full purchase)

      Welcome to the GEO Certification

    2. (Included in full purchase)

      What You Will Be Able to Do After This Certification

    3. (Included in full purchase)

      Pre-Assessment Quiz

    1. (Included in full purchase)

      How to Simulate an AI Search Test

    2. (Included in full purchase)

      How AI Evaluates Business Data

    3. (Included in full purchase)

      The 5 GEO Signals That Drive AI Recommendations

    4. (Included in full purchase)

      How to Diagnose Why AI Doesn’t Recommend You

    5. (Included in full purchase)

      How to Map Your GEO Signal Hierarchy

    6. (Included in full purchase)

      Module 1 Knowledge Check

    1. (Included in full purchase)

      How to Audit the 5 GEO Signals

    2. (Included in full purchase)

      How to Fix Entity and Source Conflicts

    3. (Included in full purchase)

      How to Build Trust Signals

    4. (Included in full purchase)

      Creating AI-Friendly Content

    5. (Included in full purchase)

      Filling Content Gaps

    6. (Included in full purchase)

      Module 2 Knowledge Check

    1. (Included in full purchase)

      How AI Determines Authority and Trust Signals

    2. (Included in full purchase)

      Building Your Authority Footprint

    3. (Included in full purchase)

      Module 3 Knowledge Check

    1. (Included in full purchase)

      Build Your 90-Day GEO Plan

    2. (Included in full purchase)

      Operating GEO Across Teams

    3. (Included in full purchase)

      Measuring GEO Performance

    4. (Included in full purchase)

      Final Knowledge Check

Get Ready for the Next Era of Search

Your customers are already asking AI what to buy, where to go, and which businesses to choose. Make sure your brand is ready to be part of the answer.

Enroll for free