Shape the Future of Search

Learn how to structure data and create content that’s built for AI-first discovery. This course helps you show up in conversational answers, voice searches, and contextual summaries across the platforms your customers are using.

Stand Out in the Age of AI Search

Get practical tactics to optimize your digital presence—from your listings and attributes to your structured data and content. You'll learn how to show up in AI Overviews, Perplexity results, and other conversational engines.

From Search to Storytelling: Make AI Work for You

Build an online presence that does more than get found. This course teaches you how to create content and signals that AI can synthesize, trust, and serve as answers when customers are searching.

What you'll learn

The New Search Landscape

Voice, visual, and assistant-led search are changing how consumers discover businesses—but the good news is, if you’ve invested in a solid local SEO strategy, you’re already on the right path. This course helps you understand how discovery is evolving, and how small shifts in intention and structure can make a big impact in AI-driven results.

SEO vs. GEO

Break down the difference between traditional SEO and GEO. With so many new acronyms (GEO, AIO, SGE), it’s easy to feel overwhelmed—but we’ll simplify what matters and give you practical tips to stay ahead.

How to Rank in AI Engines

Learn what AI engines look for—and how structured data and contextual content can help your business become the answer, not just appear on a list.

Why Take This Course?

AI is changing the rules of search—and businesses that understand Generative Engine Optimization (GEO) will lead the way. This course equips you with the strategies to earn visibility in AI Overviews, conversational search, and voice assistants. You’ll learn how to structure your content and data so AI engines can trust, synthesize, and showcase your business—turning visibility into real-world impact. In just 25 minutes, you’ll gain: • A practical foundation in GEO to complement and elevate your SEO strategy • Hands-on tactics for optimizing data, content, and reviews for AI-powered discovery • The confidence to adapt your search strategy for tools like Google’s AI Overviews, ChatGPT, and Perplexity • A competitive edge in the next evolution of local marketing and digital visibility

Curriculum

5 Chapters · 15 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      Welcome

    2. (Included in full purchase)

      The Changing Search Landscape

    3. (Included in full purchase)

      SEO in an AI-Driven Era

    4. (Included in full purchase)

      Knowledge Check 1

  2. 2

    SEO vs. GEO

    1. (Included in full purchase)

      Difference Between SEO and GEO

    2. (Included in full purchase)

      Knowledge Check 2

    3. (Included in full purchase)

      Take a moment to reflect

  3. 3

    Contextual Content

    1. (Included in full purchase)

      Contextual Content

    2. (Included in full purchase)

      Knowledge Check

    3. (Included in full purchase)

      Take a moment to reflect

  4. 4

    Essential Local SEO Practices

    1. (Included in full purchase)

      Local SEO Non-Negotiables - Part 1

    2. (Included in full purchase)

      Knowledge Check 5

  5. 5

    Recap & Takeaways

    1. (Included in full purchase)

      Recap

    2. (Included in full purchase)

      Download The GEO Action Checklist

    3. (Included in full purchase)

      Tell us what you think?

Level Up Your Local Strategy for the AI Era

Learn how to show up, get trusted, and get chosen in AI search. In just 25 minutes, this course gives you the practical skills to boost your business’s visibility, earn trust from AI engines, and turn digital discovery into real-world results. Whether you're optimizing a single location or scaling across hundreds, you’ll walk away with simple, powerful tactics you can put into play right away.

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