Understand the Evolution of Local Search

Discover why traditional Local SEO is no longer enough, how AI-driven discovery (GEO) is changing the game, and how LPO brings it all together to drive measurable outcomes.

Visibility, Reputation, Engagement, Conversion

Learn how to build a complete strategy that ensures your business is found everywhere, trusted instantly, engaging consistently, and ready to convert across every location.

Connect Marketing Efforts to Business Impact

Go beyond rankings and traffic. This course shows you how to measure what matters, bookings, calls, direction requests, and foot traffic, so you can prove real ROI.

Why Take This Course?

Search has changed forever. Ranking in Google Maps alone is no longer enough. Consumers are now making decisions inside AI summaries, reviews, and snippets, often without ever clicking through. The goal of AI is not just to show results but to recommend the best choice, which means your business needs to be the one that stands out. This is where Location Performance Optimization (LPO) comes in. In just 25 minutes, this course gives you a practical blueprint to: • Move beyond traditional Local SEO • Embrace AI driven discovery (GEO) • Ensure your business is recommended, not just visible • Master the four pillars of LPO: Visibility, Reputation, Engagement, and Conversion

Meet Your Instructor:  Krystal Taing, VP of Solutions

Krystal leads with heart, strategy, and a love for all things local. As VP of Solutions at Uberall, she empowers teams and clients to navigate the evolving local landscape with confidence—turning complex challenges into clear paths to success through enablement, continuous learning, and a deep passion for local marketing.

Curriculum

4 Chapters · 13 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      Introduction to LPO Blueprint

  2. 2

    Why the Local SEO Playbook Is No Longer Enough

    1. (Included in full purchase)

      Why the Local SEO Playbook Is No Longer Enough

    2. (Included in full purchase)

      LPO Aligns What People Need with What Machines Reward

    3. (Included in full purchase)

      Knowledge Check

  3. 3

    How LPO Drives Results

    1. (Included in full purchase)

      LPO Pillars

    2. (Included in full purchase)

      Think Strategy First

    3. (Included in full purchase)

      LPO Success

    4. (Included in full purchase)

      Knowledge Check

    5. (Included in full purchase)

      Ownership by Team

    6. (Included in full purchase)

      LPO Tools

    7. (Included in full purchase)

      Connect it All: LPO and Uberall

    8. (Included in full purchase)

      Knowledge Check

  4. 4

    Download our Actionable Checklist

    1. (Included in full purchase)

      Put LPO into Action

Start the LPO Blueprint Course Today

Unlock the power of LPO and lead in the new search era.

Enroll for free