Your business’s digital storefront is just as important as your physical one
In today’s hyper-local world, your business’s digital storefront is just as important as your physical one — especially when customers are searching on Google or Apple Maps. These platforms give businesses the chance to go beyond basic info and create posts that drive action, visibility, and trust.
Wondering what kind of content you can (and should) post? Here’s a breakdown of effective content types — plus ready-to-use examples to help you get started right away.
About Google Maps Posting
Businesses can post updates that show up in Google Search and Google Maps when customers view their profile. These posts — which stay live for six months unless a different timeframe is set — create a running timeline that helps you engage with people actively searching for what you offer.
About Apple Showcase Posting
Apple Map’s version is newer and currently only supports one “Showcase” at a time — but it’s beautifully designed, mobile-first, and gets prominent placement in Apple Maps search results. And, by posting on Google Maps and Apple Showcase, businesses can improve their visibility across voice searches, organic local discovery, and even AI-driven search.
12 Grab-and-Go Post Ideas
Explore our posting examples here — feel free to use and adapt them however you'd like! And, don’t forget to include visually appealing images to go with these posts.
1. What’s New
Use this for general updates, announcements, or anything you want customers to know. Example: We’ve Expanded Our Hours! We’re now open from 8 AM to 11 PM on weekdays to serve you better. Whether you’re an early riser or a night owl, we’ve got your back. Stop by and say hello!
2. Events
Promote an in-store or online event. Example: Free Tasting Event – This Saturday! Join us for a complimentary coffee and pastry tasting at our downtown location on Saturday from 10 AM–2 PM. RSVP not required—just bring your appetite!
3. Offers
Use this when running a promotion or discount. Google lets you set start and end dates, and users can save the deal. Example: Spring Special: 20% Off All Services! Book now through April 30 and get 20% off any hair service. Just mention this post when you come in. Treat yourself — you deserve it!
4. Limited-Time Promotions
Use this to highlight seasonal or time-sensitive items. Great for promoting limited-edition products, flavors, or services — and creating urgency with a clear end date. Example: Try Our New Flavors for a Limited Time Our spring smoothie lineup is here — strawberry basil, pineapple mint & more. Available only through May 15.
5. Product Highlights
Showcase specific products or services in detail with photos, pricing, and descriptions. Example: New Arrival: Handcrafted Soy Candles Made with 100% natural ingredients and essential oils, our small-batch candles are perfect for gifting or self-care. Available now in-store and online — just $18 each!
6. New Store Opening
Let locals know when you’re opening a new location. Example: Now Open in East Baltimore! We’re excited to open our newest location in East Baltimore! Visit us at 123 Main Street and enjoy 15% off your first purchase this week only.
7. Holiday or Temporary Closings
Inform customers about special closures so they don’t show up to a locked door. Example: Closed July 4th We'll be closed for Independence Day, but back to normal hours on July 5th. Wishing everyone a safe and festive holiday!
8. Mobile App Launch
Encourage loyal customers to download your app for easier ordering, rewards, or updates. Example: We Have an App! Download our new mobile app to order ahead, track rewards, and get exclusive deals. Now available on iOS & Android. Your coffee just got smarter!
9. Awards & Recognition
Show off milestones and wins to build social proof and trust. Example: Voted Best Pizza in Tampa! Thank you for voting us Best Pizza in the Tampa Bay Times 2025 Reader’s Choice Awards. We’re honored — come celebrate with a free garlic knot sampler with any large pie this week!
10. Customer Testimonial or Review Highlight
Use this to showcase glowing reviews and build trust. Highlight positive experiences from real customers to boost credibility and encourage new visitors to take action. Example: "Best Facial Ever!" Real feedback from real clients. Come see why we’re rated 4.9 stars on Maps.
11. Coupon Code Promotions (Please note, this is only available for Google)
Coupons are a tried-and-true way to drive action, and to attract local searchers looking for deals. Example: Use Code LOCAL10 for 10% Off Mention or show this post in-store or use code LOCAL10 at checkout on our website to save 10% on your next order. Offer valid through June 30, 2025!
12. Google Q&A Strategy (Please note, this is only available for Google)
By using our platform, you can seed your Google Q&A with common questions, and answers. Stay proactive by asking and answering common ones yourself. Examples: Q: Do you offer vegan options? A: Yes! We have several vegan dishes including our avocado toast, tofu bowl, and vegan chili. Q: Is free parking available? A: Yes, we offer free parking in the lot behind the building.
Final Thoughts
Google and Apple Maps aren’t just tools for navigation—they’re platforms for visibility, customer trust, and conversion. With the right content, you can turn casual searchers into loyal customers.
Did you know? Uberall offers more than just Google & Apple Posting — we have a full Local Social Suite that allows you to publish across dozens of channels and thousands of locations from one unified platform.
